Thursday 15 December 2016

Distributors

Independent film distributors

1) Research film distribution using this guide from the UK Film Distributors' Association. It's called Launching Film and takes you through the whole process of distributing a movie.
- Summarise the 10 steps of film distribution in a list using your own words.

  • A film can influence and be interpreted in many different ways
  • Identifying the largest audience for each film
  • Build interest and awareness to the film
  • People who handle films be it independent or Hollywood related
  • Distributer acquire films from third party sales agents or studios that have negotiated a deal with the distributors
  • Formal contract is sign that allows distributors to promote the film
  • After deal is signed, distributors have an idea of what to expect or may even be able to see the final product.
  • Distributors have to market a film carefully taking into consideration of its target audience and the timing.
  • Distributors have to promote the film in ways that can get a potential audience taking things like posters and trailer into consideration
  • They then have to decide where they screen the films depending on their intended audience and whether or not it is suitable or not.

Exhibition: Arthouse cinemas

Find some London-based arthouse cinemas and research the following:

There is an arthouse cinema called electric cinema that has an edwardian feel to it and shows mainstream and arthouse films and is based in Notting Hill, London. This week they are showing the films Sully, The Grinch + Christmas party, It's a Wonderful Life and Rogue One: A Star Wars story 3D. Their programme differs to majr cinema's like vue because they dont just focus on the big hollywood movies That everyone would know about due to major advertising. I believe that the type of audience that attend this kind of arthouse cinema are people who are like the niche content as well as the mainstream films because it shows a mixture of them for example Sully is a mainstream film that recieved a box office of 200.7 million USD. Based on the on the film rating it is obvious that the target audience is open to most ages as the recent film screenings show films that are rated PG or 12A etc.

Another arthouse cinema would be Regent Street Cinema and is situated in Marylebone, London. The films they are showing this week are Frozen, Nocturnal Animals and A Single Man. Their programmes differ from a major cinema chains because They have a bar in which it allows the audience to sit and talk about the film before and after they have seen it. Which is not something that is usually done in major cinema chains where the audience dont sit after to discuss the film they just watched. From the website i believe that the type of audience that they are targetting are people over 12 more towards the older generation from about 18+ as they have a bar where it is only legal to drink when your 18. however there is also a hint that they even aim to appeal at a younger audience as they have films that are PG and also a tab that leads to Community and Education which suggests that it is also student friendly.


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