Wednesday 14 December 2016

Focus Group Evaluation

Feedback

Our initial idea was based around the genre of horror/thriller and the subgenres of dystopia. What our video is going to be about a society in where males and females are separated and sexual relations between them is illegal due to a disease that is spread quite easily. The main character in our video is going to be a female and what she is seen doing is sitting in a café and ends up spiking the male characters drink and then takes him to a place in order to test on him. This subverts gender roles and how females are usually portrayed in the media. Also, it links to the idea of date rape and how men are usually the ones to spike a women’s drink. The female character is first portrayed as an antagonist as she spikes the man’s drink but later on it is made clear that she did that in order to test on him so that she can find a cure to the disease that is being spread between the sexes.

We were thinking our target audience was going to be mainly focussed on the younger teenagers at around 15 to about 19. This is due to the fact that the characters will be of their age and they will be able to identify with them and also in the sense that our video involves themes like STD’s and date rape. This will help enforce the fact that they need to be careful about these things. Our audience is likely to be split 60/40 female to male ratio, as it will most likely appeal to a female audience since the protagonist is a female and is going about trying to figure out a cure.

In terms of the actual filming we were thinking of trying to make how we film the video similar to Three Colors: Blue. The cinematography and how close ups and extreme close ups are used to portray the narrative of the film. The slow paced editing in order to make sure that the fact that this is an Arthouse film can be conveyed. What makes our narrative an Arthouse film is the fact that it doesn't have a positive resolution to it and that she doesn't find a cure to the disease. This is similar to the film It Follows where it doesn't show what happens and just ends on a cliff-hanger where there is no new equilibrium formed and leaves the audience with a lot of enigma codes, which is what we aim to create in the audience's mind in our extract.

After we presented our idea to the focus group we received various feedback and improvement that we took into consideration. Firstly, due to our narrative being slightly complicated we were asked how the audience would understand the disease and the fact that it is sexually transmitted. The age rating for the video has to stay within the 15 rate guidelines. Therefore we are able to portray this behaviour without any detail to it. So in response to that we suggested that at the beginning of the video we will show two couples beginning to get intimate and then them two going into a room and soon after they are seen with foam coming out of their mouth which shows that they have been infected with the deadly disease. In addition to this we were also recommended to suggest sex in a more subtle way as many different films have been able to do over the years. This is where I thought it would be interesting to use our idea of the cinematography on Three Colors: Blue and maybe film the room in close ups of certain objects and medium shots.

Next we were suggested to make the disease limited to a certain age group in order to make it easier to film without manipulating a lot of things when filming and making it less complicated. This is because we will be using a café as a setting somewhere in London most likely. So it’s an open place and we cannot control what other people are doing. Also because it is much for reaching out to our target audience as it is as if it is speaking directly to them.

We were also told to take into consideration of additional themes that can be brought up due to what our storyline is and that is things such as homosexuality in prisons as an example. Another way we could show that there is a disease being spread is by having flyers being handed out that shows detail of how the government is separating the two genders in order to protect them but aren’t doing enough to stop the disease as a whole.

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